Paul McDevitt's Website - paulmcdevitt.com

Paul McDevitt

Here's some other stuff I've written:

Experience

Avenue A | Razorfish

Philadelphia, PA

October, 2004 to Present

Senior Account Manager, SEO

Oversee all aspects of SEO campaigns including composition of contracts, reporting, technical implementation and communication of results to clients.
Report and project monthly revenue totals to upper management.
Manage team's workload to effectively manage time and profitability.
Manage a team of no less than three employees in addition to external vendors.
Present agency capabilities to promote new services to existing and prospective clients.
Act as spokesperson for agency at industry trade shows.
Educate internal team and clients on developments in the search industry.
Coordinate clients' marketing efforts by working in conjunction with third party vendors.
Manage $1 million in annual revenue for over 30 different simultaneous programs.
Clients include Wyeth, AstraZeneca, Roche, Gateway Computers, Johnson & Johnson, Weight Watchers, Polo, Genentech, DominoÕs Pizza.

Avenue A | Razorfish

Philadelphia, PA

November, 2003 - October, 2004

Account Manager, SEO

Oversaw implementation and management of over 30 simultaneous projects representing over $1 million annually in billable revenue.
Worked closely with clients to establish online advertising goals and strategies.
Responsible for initial site review and technical implementation utilizing proprietary search optimization technology.
Reviewed data and composed monthly traffic reports to effectively explain shifts in search traffic volume.
Presented capabilities and results to pitch to prospective clients and to educate existing clients.
Coordinated efforts with multiple points of contact, including other agencies, to integrate all marketing efforts on behalf of clients.
Clients included Wyeth, AstraZeneca, Weight Watchers, Polo.

i-FRONTIER

Philadelphia, PA

September, 2000 - November 2003

Account Manager, Account Services

Established marketing objectives with clients to create effective advertising strategies.
Met regularly with clients to discuss results and worked as a strategic partner to further enhance online presence of clients' brands.
Coordinated development and production of brand websites.
Clients included Schering-Plough Health Care Products, Schering-Plough Pharmaceuticals, Universal Home Video.

i-FRONTIER

Philadelphia, PA

March, 2000 - September, 2000

Assistant Account Manager

Managed implementation of advertising campaigns, including media placement and spend, reviewed creative development, creative placement, collected data and reported results to internal management and clients.
Managed submission of creative for regulatory approval and ensured creative met regulatory requirements.

AI Advertising

Philadelphia, PA

November, 1998 - February, 2000

Marketing Assistant, Copy Compliance Department

Proofread and edited direct mail copy for legal compliance.
Managed placement of print ads by assisting with design, confirming ad specs and maintaining an archive of periodicals featuring utilized ad space.

Education

The College of New Jersey

Ewing, NJ

Bachelor of Arts, 1998