Paul McDevitt
mcdevitt_paul@hotmail.com
LinkedIn: http://www.linkedin.com/in/mcdevittpaul
Twitter: http://twitter.com/PaulMcDevitt
Facebook: http://www.facebook.com/people/Paul_McDevitt/640176590
Read my Blog! http://paulmcdevitt.wordpress.com
Here's some other stuff I've written:
Free Links, Spam and the Reputation of SEO
Digg's Algorithm Explored – It's Not Just About
Diggs
Digg Those Pictures
Experience
Avenue
A | Razorfish
Philadelphia,
PA
October,
2004 to Present
Senior
Account Manager, SEO
- Oversee all aspects of SEO campaigns
including composition of contracts, reporting, technical implementation
and communication of results to clients.
- Report and project monthly revenue
totals to upper management.
- Manage team's workload to
effectively manage time and profitability.
- Manage a team of no less than three
employees in addition to external vendors.
- Present agency capabilities to
promote new services to existing and prospective clients.
- Act as spokesperson for agency at
industry trade shows.
- Educate internal team and clients on
developments in the search industry.
- Coordinate clients' marketing
efforts by working in conjunction with third party vendors.
- Manage $1 million in annual revenue
for over 30 different simultaneous programs.
- Clients include Wyeth, AstraZeneca,
Roche, Gateway Computers, Johnson & Johnson, Weight Watchers, Polo,
Genentech, DominoĆs Pizza.
Avenue
A | Razorfish
Philadelphia,
PA
November,
2003 - October, 2004
Account
Manager, SEO
- Oversaw implementation and
management of over 30 simultaneous projects representing over $1 million
annually in billable revenue.
- Worked closely with clients to
establish online advertising goals and strategies.
- Responsible for initial site review
and technical implementation utilizing proprietary search optimization
technology.
- Reviewed data and composed monthly
traffic reports to effectively explain shifts in search traffic volume.
- Presented capabilities and results
to pitch to prospective clients and to educate existing clients.
- Coordinated efforts with multiple
points of contact, including other agencies, to integrate all marketing
efforts on behalf of clients.
- Clients included Wyeth, AstraZeneca,
Weight Watchers, Polo.
i-FRONTIER
Philadelphia,
PA
September,
2000 - November 2003
Account
Manager, Account Services
- Established marketing objectives
with clients to create effective advertising strategies.
- Met regularly with clients to
discuss results and worked as a strategic partner to further enhance
online presence of clients' brands.
- Coordinated development and
production of brand websites.
- Clients included Schering-Plough
Health Care Products, Schering-Plough Pharmaceuticals, Universal Home
Video.
i-FRONTIER
Philadelphia,
PA
March,
2000 - September, 2000
Assistant
Account Manager
- Managed implementation of
advertising campaigns, including media placement and spend, reviewed
creative development, creative placement, collected data and reported
results to internal management and clients.
- Managed submission of creative for
regulatory approval and ensured creative met regulatory requirements.
AI
Advertising
Philadelphia,
PA
November,
1998 - February, 2000
Marketing
Assistant, Copy Compliance Department
- Proofread and edited direct mail
copy for legal compliance.
- Managed placement of print ads by
assisting with design, confirming ad specs and maintaining an archive of
periodicals featuring utilized ad space.
Education
The
College of New Jersey
Ewing,
NJ
Bachelor
of Arts, 1998
- Major in Communications Studies
- Minor in Marketing